About us

In a dystopian future, the world we are used to living in has ended. People make do as best as they can, creating, making art, and loving with the fragments of souls that remain on Earth. The brand Son of Sun, founded and led by CEO William Lapresa, aims to tell this story through clothing and accessories that represent the apocalypse — The “zero day” that is ready to descend unless we begin to take care of the world that welcomed us millions of years ago.